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Listen in as we explore the intriguing journey of Ron Rice, owner of Ron Rice Painting. Discover
how Ron transitioned from being an aspiring rockstar/DJ and part-time painter in college to
becoming a successful painting contractor in San Diego. He opens up about the challenges he
faced and the lessons learned while building his business. Ron's humility and constant hunger
for growth make his story a compelling and inspirational one, providing valuable insights for
anyone considering becoming a paint contractor, or any entrepreneur.
Our conversation takes you through the early years of Ron's painting business in California,
highlighting the hurdles he had to overcome in a tough market. You'll hear about how Ron keeps
his focus fluid between commercial projects to residential repaints and the decision to step away
from being a painter himself to manage the growth of his company. Also, we explore the
changes and evolution of his business model, from starting with just himself and an operations
assistant to a fully functional crew.
The episode wraps up with an honest discussion about business growth, where Ron shares his
weaknesses and how he relies on his team to stay organized. He emphasizes the importance of
revenue and how he plans to grow his business by hiring more staff. We also touch on his
experience with business coaching and how it has positively impacted his business. Overall, this
episode provides a realistic and insightful view of entrepreneurship in the world of painting
contracting.
Thanks for listening, and thank you Ron for joining us!
About Ron:
Ron Rice, the owner of Ron Rice Painting & Consulting (RRPC), is a painting veteran with over
30 years of experience. In 1987, he started painting part-time while juggling college courses. He
discovered that he had a knack for the craft of painting and enjoyed helping others reach their
vision for their home and office projects. After a stint as a foreman for Woods Painting in
Nashville, Tennessee, he ventured out on his own and started Changes Painting.
After his success in Nashville, Ron traded the cold winters of the Southeast for the endless sun
of San Diego, and in late 2000, he founded Ron Rice Painting & Consulting. Since then, Ron
and his team have completed thousands of jobs. From new construction to remodels to
everything in between, Ron and his team would love to be your choice of professional painters
in San Diego County. Contact us today to learn how we can deliver the best value in residential
or commercial painting.
Family & the Community: Outside of the office, Ron dedicates time to family–his two amazing
daughters, Machalla and Sadie; a beautiful granddaughter, Mila; his talented wife, Tori; and his
rescued fur-kids–two dogs (Tigre and Blanco) and two cats (OC Freddie and Bowie). An active
Rotarian, Ron sits on the board of his Rotary Club, La Mesa Sunrise Rotary, and can often be
spotted around town doing service work. Sometimes you can find him onstage–either singing
and playing guitar with his rock band, A Month of Sundays, or doing improv comedy at local
clubs

--- EPISODE CHAPTERS ---
(00:00) Ron Rice Painting
Ron Rice shares his journey from aspiring rockstar to successful painting contractor, discussing
challenges and lessons learned.
(06:33) Starting a Painting Business in California
Ron shares his experience starting a painting business in California, focusing on commercial
projects and learning about running a successful business.

(10:54) The Evolution of a Painting Business
Ron shares his journey, employee model, revenue projections, and adaptability in the changing
market.
(23:41) Growing a Business and Overcoming Weaknesses
Ron Rice shares his painting business goals, reliance on team, use of technology, and plans for
growth through hiring and revenue.
(38:19) Transformation of Business Through Coaching
Ron shares his journey of starting a successful painting business with guidance from Scott and
C4C, emphasizing systems, client communication, and sales.

----Links from this Episode----
• Open invitation for a free discovery call with Scott Lollar
• Consulting4Contractors’ Website
• Consulting4Contractors on YouTube
• Ron Rice Painting's Website
• Ron Rice Painting on Instagram
• Ron Rice Painting on Facebook
• Check out this video of Consulting4Contractors' Operations Module, one of our flagship
Done-For-You tech offerings.
• Click here and enter the code "ASSESSMENT50" at checkout to receive 50% off one
platinum assessment from InnerView Advisors, C4C's trusted hiring and HR resourcing
partner (limit 1 per company)
• Connect with C4C on Instagram
• Join the C4C community on Facebook
• Connect on LinkedIn
• Submit to be a guest on our podcast
Credits:
• Scott Lollar: Host of the Beyond $1,000,000 Podcast & Founder of Consulting4Contractors
• Ron Rice: Owner, Ron Rice Painting
• Siren Mastering: Original music, artwork, transcripts, show notes, audio engineering