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Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.

I’m joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk about his new book: Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World.

According to Ron, branding doesn’t have to be so complicated. You can actually boil it down to three steps: think about what you’re promising as a brand, do things that align with those promises, and say things that communicate your promises in an interesting and relevant way.

Today, Ron walks us through how to use the framework to clarify your brand beliefs, align your team around them, and market yourself to your broader audience without losing authenticity. He even gives specific fill-in-the-blank prompts you can use to start thinking about your brand right now.

00:00 - Intro
01:52 - About Ron's Marketing Agency
04:06 - Advertisers' response to economic headwinds.
14:51 - Brand Building: Big Biz vs. Small Biz
20:08 - About the Think. Do. Say. framework.
22:53 - Step 1: Think
31:07 - Step 2: Do
41:01 - Step 3: Say
48:22 - Impact of using the framework on your brand
54:20 - Connect with Ron

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