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For the past few decades, we’ve been steering kids towards university and away from the trades, but why?

The average North American college grad is underskilled and in debt, especially compared to their blue-collar friends who skipped the college experience and got on the job site.

Today, I’m talking with Ken Rusk, a lifelong contractor and author of Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life. He’s got some insights on the benefits of choosing a blue-collar career and shares some fascinating statistics that kids are definitely not learning in school.

Learn from Ken how to paint a bright picture of a future in trades and construction and use that narrative to recruit the young talent you need.

So…is blue-collar work making a comeback?

Tune in to find out.

00:00 - Intro
01:14 - What does "Blue-Collar" mean?
02:11 - About Blue-Collar Cash
09:05 - The under-skilled, over-educated generation
14:16 - College grads vs. blue-collar kids
16:28 - Ken's career advice
18:41 - Why is there still a labor shortage?
20:47 - Are trades AI-proof?
24:44 - Recruiting talent to the trades
33:10 - Being comfortable in your own skin
39:18 - Is blue-collar work more meaningful?
41:56 - Demand/supply forces for skilled trades
46:58 - Ken's advice for parents

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