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We talk a lot on the show about leadership. But today, we’re approaching it a bit differently.

Our guest today is Matt Parks, VP of Business Development at Five Points Roofing and the winner of Breakthrough Academy’s Leader of the Year Award in 2023.

He knows a lot about leadership. Not because he wrote a book on it—but because he has worked tirelessly over the years to develop and adopt a holistic, human-centered leadership philosophy. And it paid off.

Matt is known in the Breakthrough Academy community as a strong implementer of systems and processes. In other words, he gets sh*t done. And he gets his team wanting to get sh*t done too.

Listen to the full episode to learn how you can use Matt’s approach to become a leader who is both more effective and more compassionate. You’ll hear about how this approach influenced Five Points’ unconventional sales and marketing strategy, created a united team, and helped Matt overcome personal tragedy.

00:00 - Intro
01:50 - Matt's atypical path to roofing
09:23 - Secret to avoiding "lead greed"
20:57 - The importance of "Why"
28:20 - Matt's leadership philosophy
37:52 - Dealing with personal tragedy
49:03 - Connect with Matt

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