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If you’ve ever cut your marketing budget when times were tough, this one’s for you.

When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give.

And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight.

But according to today’s guest John Jantsch, that might be the wrong approach.

John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more.

And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to.

Episode highlights:

Hear Duct Tape Marketing author John Jantsch’s thoughts on how to invest your marketing budget during an economic downturn.
Learn the difference between leading with marketing strategy vs. leading with marketing tactics and why getting this wrong is a costly mistake.
Get tips on finding and working with the right third party when it comes to outsourcing your marketing.

00:00 - Intro
01:14 - About Duct Tape Marketing
03:25 - Why strategy before tactics?
05:35 - John's approach to marketing strategy
11:08 - Marketing strategy for economic downturns
17:56 - Why are so many "jokers" in the marketing space?
20:14 - Adapting your marketing strategy for a downturn
31:52 - Adapting your advertising strategy for a downturn
34:31 - How to maintain customer loyalty in a downturn
39:15 - The marketer's mindset
46:28 - Advice for working with 3rd parties

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