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Our 500+ members are all reflecting on the year that was 2022 - the highs, the lows, the lessons…and they're using all of that to inform their visions for 2023. You should be too.

Strategy is another one of these terms that gets tossed around so much it loses some meaning.

Most entrepreneurs will make mental associations between strategy and other ideas like goals for the future, well-laid plans, or a list of priorities for the organization.

But this still leaves a lot of room for differing interpretations and abstraction.

This episode's conversation is with Alex Brueckmann. Alex is a Strategic Facilitator and the Author of The Strategy Legacy which comes out in 2023.

After 15 years of fine-tuning his philosophy and process in the corporate world, Alex now gives small to medium-sized businesses access to the tools and techniques that fortune 500 companies used to dial in their strategy and create the clarity and direction teams (large and small) need to get bought in and execute.

Watch this episode to learn more about Alex’s 3 Do’s and 3 Don'ts of Strategic Planning.

Highlights:
-The difference between strategy and tactics and why NOT to worry about tactics when planning at a high level
-Why celebrating small wins too early can sometimes hurt your momentum
-Why your strategy NEEDS to be tied to emotions, and how emotions propel results more than any other factor
-How to create a strategy that everyone will buy into, not just your leadership team
-Why you shouldn't force your plan forward when things aren’t working, and when it's ok to take a couple of steps back
-How to leverage the power of writing to communicate your vision and deflect distractions

Contact BTA:
https://pca.so/btapcace