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A changing market can mean fewer leads, slower decision-making, and lower average job size.

While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024.

According to today’s guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live.

Literally.

As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he’s going to teach us how to:

- Hire enthusiastic door knockers
- Build your own script using a proven framework
- Design a compensation plan for your D2D team
- …and more.

If you’re door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen.

00:00 - Intro
01:39 - D2D - why now?
03:45 - Carnivores vs. herbivores
05:49 - Things to know before trying D2D
08:34 - The power of active vs. passive marketing
12:08 - Which industries should NOT do D2D?
15:04 - Door-to-door 101: Recruiting
26:21 - Door-to-door 101: Training
41:22 - Benefits of a D2D strategy
44:45 - Learn more about D2D University

‪@D2DExperts‬

To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/

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