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We talk a lot on the show about residential marketing and sales systems, but the requests from commercial contractors for content they can use are beginning to pile up.

And that tracks. Landing commercial contracts comes with its own set of challenges.

It’s a lot less catchy Facebook ads…
And a lot more strategic relationship building 🤝

So today, we’re diving into business development and we’re lucky to have Dave Notte, Founder of WCP Building Renewal and Shack Shine, on the show today.

Using an incredibly dialed-in customer acquisition strategy, WCP has partnered with countless commercial property groups, residential property management companies, HOAs, and stratas over the past 20 years.

If you want to learn how sophisticated commercial contractors court, land, retain, and build trust with huge clients that continue to work with them for years or even decades, this episode is a must-listen.

00:00 - Intro
01:46 - About Dave Notte
05:43 - Commercial or residential - one or both?
11:22 - What is Business Development?
15:51 - Which accounts should I go after?
23:22 - The customer acquisition strategy
38:21 - Customer retention
44:18 - Should I build a biz dev role or team?
53:48 - Advice for young entrepreneurs

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