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If you’re getting fewer leads than ever, you’re not alone.

A shifting economy is changing the sales and marketing game for contractors. Gone are the days of accepting a 25% ratio as par for the course. Frankly, you can’t afford it.

According to today’s guest, Kevin Donnelly from Webrunner, it's time to become obsessive about sales efficiency.

Kevin walks us through four ways to increase your lead-to-sale ratio—basically, how you can sell more with less.

Webrunner is a full-service digital marketing agency that only works with contractors. We’ve had them on the show before and, seriously, they know their stuff.

Let’s dive in with Kevin.

00:00 - Intro
01:16 - The problem with lead flow
03:43 - The case for sales efficiency
06:42 - Contractor success story
07:46 - Common problems with lead flow
18:12 - What "good" looks like
24:34 - Speed-to-Lead
40:20 - Sales follow up
53:30 - Reviews
01:04:18 - Reactivation & referrals
01:14:57 - Benefits of optimized lead flows
01:23:37 - About Webrunner

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