In this episode of the PaintEd Podcast, Torlando Hakes talks to sales expert Allan Langer. Allan’s alternative approach to sales focuses not on a streamlined process but on people. After all, you’re selling to human beings, not robots. He says, since pricing is a crucial component of customer communication, it must take center stage in all conversations you have with them.
It's important to make sure your potential customers understand the value of your product by incorporating your value proposition into any conversation about prices and outlining the advantages of what you're offering.
Up Next in 2022
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Capacity Planning
In this episode of the PaintEd Podcast, Torlando Hakes talks to Tommy Mello.
Tommy starts the talk show by introducing himself and his upcoming book that helps to build a company where everybody wins. He addresses that everyone should put themselves out in the market, ask questions and see what ... -
Marketing a Seasonal Business
In this episode of the PaintEd Podcast Torlando Hakes talks to Eric Fozz about the painting business and how it's affected by different seasons. They discuss that it's especially hard during this time of the year and how to deal with the forthcoming risk.
Torlando asks all the contractors what a...
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What's Wrong with the Status Quo
In this episode of Painted Podcast, Torlando Hakes talks to Jeff Wraley thoroughly about the sales process.
When making an important choice, people are more likely to pick the option that maintains things as they are currently. Jeff addresses that this risk avoidance mentality can also have nega...
