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Are you tired of wasting money on leads that go nowhere? In this episode of PaintED, Torlando Hakes sits down with Rachel Zapernik from Angi to discuss the core issues of lead quality and how to overcome them. Discover new ways to use reviews, profile optimization, and speed-to-lead strategies to increase your close rate and maximize your return on investment regardless of the lead source. Rachel shares valuable insights into Angi's efforts to combat the labor shortage, support women in painting and provides actionable advice for painting contractors looking to improve their sales process. Tune in to learn how to stop gambling with your marketing budget and start turning low quality leads into legitimate opportunities.