Have you ever told someone what you do, and your description was so far off they tried to clarify and were nowhere near what you actually do? In this episode, Chris interviews Andrew Gibson, author of What’s Your URP? and breaks down how to clarify your messaging for the classic question: “what do you do?” to generate more interest and referrals for your business!
Up Next in 2022
-
Collaboration Over Competition
What is your mindset when it comes to your competition? Do you have a mindset of abundance by seeing an opportunity to benchmark and collaborate together or as a threat to your business? In today’s episode we interview Shane Fast with Renew Painting of the Carolina’s and Brian Hepfer with HD Pain...
-
How to Create and Use Business Plans ...
The term “business plan” is often a negative word to many business owners, but they serve a very useful purpose!! In today’s episode, Jo Ann Dimaggio May, Director of the Illinois Small Business Development Center For the Metro East at Southern Illinois University Edwardsville joins us to share h...
-
Using Training Systems and SOP’s to S...
One of the most important (and often overlooked) pieces of business is having Standard Operating Procedures and a training system to follow for your employee’s. This is one of many ways in which a business owner can separate him or herself from the business to run systematically. In today’s episo...